Toronto’s above ground transit routes are among the highest in ridership in the world. Each TTC bus and streetcar route is unique, offering safe, memorable and environmentally friendly travel experiences.
Everyone in Toronto handles a TTC transfer at some point or another. It makes for a great long copy canvas. There are huge reach, frequency, and high exposure opportunities.
This print and OOH campaign aims to create copy and content that will highlight the benefits and attributes of certain routes in a personalised way.
511 Bathurst Blue Night:
Fun, reliable, and responsible option to drinking and driving.
512 St.Clair:
The perks of the 2hour time-based transfer.
501 Queen:
An economical and eco-friendly method of travel.
Purina‘s new ‘Real Beef Dog Chow’ needed an introduction to a highly competitive category as a natural, appetizing and economical competitor. Our integrated campaign reminiscent of the political propaganda initiatives of the 40’s & 50’s successfully promoted reform, accessibility and free rations.
A great revolution requires 3 mobilizing steps:
1. The “Paw” wow
2. The Protest
3. The Take Over
A recipe for a successful activation!
Agency: Lowe Roche
Real Chow!
A cross promotion for the 2013 animated release of ‘Legends of Oz: Dorothy’s Return’. This digital campaign creates engagement through augmented reality utilizing geo-mapping.
Smartphone users download the app through NFC technology which enables them to find and collect a complimentary, limited release Happy Meal ‘Legends of Oz’ toy. All they have to do is follow the yellow brick road.
