Upside Down Car - #easyfinancialautotour

I worked with A&D to successfully launch and create a fully functioning upside-down car for the #EasyFinancialAutoTour. I was Charged to create campaign copy to raise awareness for easyfinancial’s new “pre-approved” car product, which mobilized over the 2021 Thanksgiving weekend and visited several key cities and communities across Ontario. The campaign ran a giveaway that gave consumers the chance to win $20,000 towards the car of their dreams between October 7th to the 31st. 

Client: easyfinancial