2018 Molson-Coors “Scale New Peaks”
Client: Molson-Coors Agency: Community Inc.
The “Scale New Peaks” hype video premiered at the Molson-Coors (FSM) Field Sales Manager 2018 conference. The video inspires greater perspectives and opportunities within sales territories by exploring dimensions of integrated expansion. The topographical idea is meant to equip the FSM team to overcome challenges with confidence and insights tools.
Idea:
Expansion. It’s a term often heard, but one that’s rarely achieved. It requires the will to adapt, to intensify, and to always stay curious. It means surrendering nothing to competitors. It’s about facing new challenges. It’s about going from linear to topographical with an approach that’s tactful, precise and detailed. One that explores every opportunity of the terrain. This is where we expand our reach. This is when we secure our ground. This is how we scale new peaks.