The Great Get In The Game Giveaway

This campaign raised funds for Canadian Tire’s Jumpstart Charity. It ran through November 2018 and enlisted four all-star Canadian athletes: Wayne Gretzky, Connor Mcdavid, Hayley Wickenheiser and Jonathan Toews.

Prize!

Winners of “The Great Get In The Game Giveaway” met, played and engaged with one of four legendary Canadians athletes. The memorable one-on-one experiences included challenges in the following: Go-Karting, Table Tennis, Table Hockey and Bating Practice.

Client: Jumpstart-Canadian Tire Agency: Community Inc.

Digital Campaign Included: E-blasts, landing page takeovers, banners and social posts.

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